TV & RADIO


“Shameful Scare Ads””
November 1, 2013
TV SPOT

Description:The TV ads promoting I-522 are using shameful scare tactics to mislead Washington voters. Dan Newhouse, Former Director of the Washington State Department of Agriculture, and every major newspaper in Washington see through promoters’ lies and urge a NO vote.





“Newspapers Statewide Urge NO”
October 30, 2013
TV SPOT

Description:Twenty-four newspapers across Washington – including every major daily paper – have looked into the facts behind Initiative 522 and agree: I-522 deserves a NO vote.





“Misleading Labels & Higher Costs”
October 30, 2013
TV SPOT

Description:Registered dietitian Sarah Zarelli opposes I-522 because its deeply flawed labeling requirements and exemptions would give consumers misleading information about the foods they buy while increasing their grocery bills.





“A Badly Written Measure”
October 24, 2013
TV SPOT

Description:Former Washington State Attorney General Ken Eikenberry shows how poorly drafted I-522 truly is by illustrating that its proponents aren’t even aware that pet food would be labeled under the measure but meat for people would be exempt.





“Dan Newhouse: I-522 Makes No Sense”
October 15, 2013
TV SPOT

Description:Dan Newhouse, Former Director of the Washington State Department of Agriculture, explains why I-522′s Washington-only labeling regulations conflict with national standards and make no sense.





“Scientist & Organic FarmerThird-Generation Farmer: Brenda Alford”
October 15, 2013
TV SPOT

Description:Certified non-GMO farmer Brenda Alford speaks out about I-522′s costly regulations that would drive up grocery prices for Washington consumers and put Washington family farmers at a competitive disadvantage.





“Scientist & Organic Farmer”
October 22, 2013
TV SPOT

Description:April Clayton, Ph.D., organic apple orchardist, chemist, and mother of two from Douglas County, discusses how I-522 is completely unnecessary because existing nationwide labeling systems already provide consumers the option to choose GE-free foods. And even though it delivers no benefits to consumers, I-522 would be costly for Washington consumers and hurt Washington farmers.





“Doctors Urge NO”
October 22, 2013
TV SPOT

Description:Hundreds of doctors and scientists from across Washington have looked into the facts behind Initiative 522 and seen that the measure conflicts with science and fails to deliver any benefits. They urge a NO vote on I-522.




“Not Sound Science”
October 22, 2013
TV SPOT

Description: As a registered pediatric dietitian, Sarah Zarelli, R.D., M.Ed., knows that it’s important for consumers to have reliable information about the foods they buy, but I-522 would do nothing to benefit consumers. It would actually misinform consumers with its scientifically-baseless labeling regulations, and I-522 would increase grocery prices.





“Claims vs. Facts”
October 18, 2013
TV SPOT

Description:Former Director of the Washington State Department of Agriculture, Dan Newhouse, points out that the TV ads promoting I-522 are using false and misleading information in an attempt to persuade voters. The findings of research studies performed by leading Washington organizations like the Washington State Academy of Sciences and Washington State Farm Bureau, point to the same conclusion: I-522 would be misleading and costly.





“Dan Newhouse Urges NO on 522″
October 15, 2013
TV SPOT

Description: Former Director of the Washington Department of Agriculture, Dan Newhouse, discusses how I-522’s complex regulations and burdensome requirements would hurt Washington farmers and food producers, and drive up food prices for Washington consumers.





“Who Do You Trust”
September 16, 2013
TV SPOT

Description:The YES on 522 campaign has repeatedly made false and misleading claims in their TV advertising that don’t stand up to the conclusions reached by leading Washington research, agricultural and scientific organizations that have analyzed I-522. Those claims even conflict with the state’s official voters’ guide. For those reasons and more, major newspaper editorials from across the state urge NO on 522.





“Mom and Pediatric Dietitian”
October 14, 2013
TV SPOT

Description: Registered pediatric dietitian Sarah Zarelli, R.D., M.Ed., explains that I-522 would provide misleading information to consumers and increase grocery bills for Washington families.







“The Opposite of Truth”
September 16, 2013
TV SPOT

Description: Former Washington State Attorney General Ken Eikenberry opposes I-522 because it would provide misleading and inaccurate labeling information to consumers.





“522′s Costs”
September 16, 2013
TV SPOT

Description: YES on 522′s TV ads claim that I-522 “won’t cost a dime,” but the Washington Office of Financial Management and the Washington Research Council have published reports showing that certainly would not be the case.



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